Free Ebook Wine Politics: How Governments, Environmentalists, Mobsters, and Critics Influence the Wines We Drink, by Tyler Colman
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Wine Politics: How Governments, Environmentalists, Mobsters, and Critics Influence the Wines We Drink, by Tyler Colman
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After reading this intriguing book, a glass of wine will be more than hints of blackberries or truffles on the palate. Written by the author of the popular, award-winning website DrVino.com, Wine Politics exposes a little-known but extremely influential aspect of the wine business—the politics behind it. Tyler Colman systematically explains how politics affects what we can buy, how much it costs, how it tastes, what appears on labels, and more. He offers an insightful comparative view of wine-making in Napa and Bordeaux, tracing the different paths American and French wines take as they travel from vineyard to dining room table. Colman also explores globalization in the wine business and illuminates the role of behind-the-scenes players such as governments, distributors, and prominent critics who wield enormous clout. Throughout, Wine Politics reveals just how deeply politics matters— right down to the taste of the wine in your glass tonight.
- Sales Rank: #306138 in Books
- Published on: 2010-11-10
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x .63" w x 6.00" l, .60 pounds
- Binding: Paperback
- 204 pages
From Publishers Weekly
In this economic history of vino, writer, teacher and blogger Colman explains how the wines we drink-that is to say, the bottles that wind up on the shelves and on our tables-are shaped by politics: "not only which grapes grow where, what can be written on the label, which wines are exported or imported, which wines are available in local stores, and how much a wine costs, but, perhaps most importantly... affects the quality of the wine in the bottle." Colman focuses on two of the biggest producer nations in the world, France and the United States, comparing the hold each has had on the industry. In France, vines grew abundantly and consumption became a national tradition, but Americans have been trying to grow wine grapes for at least 400 years-and have really been successful only in the past 40. The author also examines the significance of terroir, wine critics and distribution networks, the alcohol laws of different states (some dating back to Prohibition) and other factors complicating the relationship between those who make wine and those who want to drink it. By exploring these and other crucial concerns, Colman provides an enlightening volume on a complex topic.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Review
"An enlightening volume on a complex topic."--"Publishers Weekly"
"It is the kind of book a wine economist would want to read and gift as a gift to friends. "--"Journal of Wine Economics"
"Exposes a little-known but influential aspect of the wine business: the politics behind it."--"Times Higher Ed Sup (Thes)"
'A delight to read with its clear prose and fluid style."--"Good Wine Under $20"
"A fascinating and fast-paced ride. . . . His accomplishment is remarkable."--"Gastronomica: Journal of Food & Culture"
"Contain(s) so much history, data and anecdotes in a highly readable 144 pages."--John Mariani"Bloomberg News" (07/28/2008)
"Succinct and up-to-date. . . . Recommended."--Philip Whalen, Coastal Carolina University"Jrnl Of World History" (09/01/2012)
Contain(s) so much history, data and anecdotes in a highly readable 144 pages. --John Mariani"Bloomberg News" (07/28/2008)"
Succinct and up-to-date. . . . Recommended. --Philip Whalen, Coastal Carolina University"Jrnl Of World History" (09/01/2012)"
From the Inside Flap
"Kudos to Tyler Colman for this illuminating look at wine's fascinating backstory. This excellent overview of how important politics is to the taste of the wine in your glass is a new kind of wine book, essential for every wine lover's bookshelf."—Elin McCoy, author of The Emperor of Wine: The Rise of Robert M. Parker, Jr. and the Reign of American Taste
"In shrewdly examining how politics influences the production, distribution, and consumption of wine on both sides of the Atlantic, Tyler Colman has written a much-needed and long-overdue book. Wine Politics won't necessarily make you a better taster, but it will unquestionably make you a more enlightened drinker."—Mike Steinberger, wine columnist for Slate magazine
Most helpful customer reviews
37 of 41 people found the following review helpful.
An Important New Book
By T. Wark
I finally had a chance to give serious face time to Tyler (Dr. Vino) Colman's newest book: WINE POLITICS: How Governments, Environmentalists, Mobsters, and Critics Influence the Wines We Drink. A book of this sort is so long overdue and I had been looking forward to it with such great anticipation that I nearly wet my pants when it finally arrived at my door.
I cracked it open somewhere over Nevada on my way to the National Conference of State Legislatures where a panel of industry folks moderated by Senator Sanchez from New Mexico was gong to discuss the impact of the Supreme Court decision, Granholm v. Heald. Apropos, no?
Here's the thing: If you write about wine and don't know the political history of the drink, you owe it to yourself and your readers to read this. If you are a lawmaker at the state level and deal with alcohol issues, you owe it to yourself and your constituents to read this book. If you are a wine lover and find yourself frustrated by the various laws that seem contrived to keep you from enjoying wine then you need to read this book.
What I was most interested in discovering was how an even handed treatment of the subject of wine politics would look and read like. I don't deal in evenhandedness when I approach and work in this area. I've seen enough to know that it accomplishes nothing to give those who work the system the benefit of the doubt. But Colman, in tackling this subject, is obligated to be evenhanded. And he pulls it off quite nicely.
The very first chapter asks, "What is Wine Politics". The answer Tyler provides is telling and explains the need for such a book:
"battles over the politics of wine are more often fought on the ground--sometimes literally. Where are the lines of the best growing zones drawn? Will society stigmatize wine or praise it? How can consumers buy their favorite wines or discover new ones? Is wine 'made in the vineyard,' as the industry likes to claim, or is it made in the lab and tested on focus groups for its consumer appeal? At stake in these battles are not only the livelihood of those in the industry but also the prestige and the profits of an industry whose sales reach $25 billion in the United States alone."
After offering a brief history of wine in France and the United States in Chapter two we move on to the meat of the book, an examination of critical issues in the wine industry that play out in a political framework: Appellations & Quality, American coalitions for and against wine, who dictates tastes and styles of wine, and the politics of environmentalism and wine and where they meet.
Naturally, I was most interested in how Colman dealt with the issue of direct shipment of wine, an issue that has been among the most public of political wine battles in America for the past 20 years. This discussion falls into the chapter appropriately named, "Baptists and Bootleggers". The term is a reference on the one hand to the odd coalition that supported Prohibition and on the other hand to the more recent coalition of social conservatives often driven by religious imperatives and alcohol wholesalers that demand economic protection, both of whom have no interest in, and are willing to work furiously against, allowing consumers alternative channels to access the diverse and growing number of wines available in the country beyond the sacred three-tier system.
It would have been all to easy for a lesser writer to indulge in demonization in this chapter. It would have been very easy to write unflattering things about the nasty, disingenuous and heavy handed actions of American alcohol wholesalers' attempts to screw wine consumers and game the political system for their own economic benefit. Tyler will have none of this.
Rather, he simply lets the story of direct shipping and its political battles play out in his pages in a fairly matter of fact way. Tyler's reporting on how the direct shipping battles progress goes just deep enough so that we are told how and when giant wholesaler Southern Wine & Spirits first asked in response to direct shipment of wine, "Is there any way to stop this". On the other hand, his explanations of the politics of direct shipping do not descend into esoterica, a real possibility where this subject is concerned.
Every state politician in America should at least be made to read the "Baptists and Bootleggers" chapter in this book. It Tyler_colmanprovides a simple and straightforward answer to the question I think too many of them have, but don't know the answer to, when confronted with alcohol-related legislation: "Why is this a big deal and why are consumers jamming my phone lines over a bottle of wine?"
Tyler's book is foundational in the sense that it provides an excellent though not overwrought introduction to the critical issues that surround wine politics and the business of wine. Anyone in the business who does not know this stuff now has a resource where it is all laid out. Those wine lovers who have delved so deeply into the world of wine that they need context to satisfy their mind will also find great value in "Wine Politics".
On Tyler Colman, let me say this: If he chooses to, Tyler could make a very long career out of reporting on wine, educating both wine lovers and the industry, and writing more books on all manner of subjects revolving around wine. This is not an easy thing to do, which is my round about way of saying Tyler Coleman is among the leading pens of a new, younger generation of wine writers who will, hopefully, take those of us who grew into wine with the old guard of writers into our old age happily satisfied with the state of American wine writing and reporting.
8 of 8 people found the following review helpful.
a topical and truly meaningful book in a lake of superfluous wine writing
By Giovanni Malpaghini
There are so many wine books out there this summer, many of them by retailers who have veiled advertorials in the fabric of "passion." It's truly refreshing to see a book like Dr. Coleman's, written with serious thought, using original research, and addressing one of the most important -- and often overlooked -- issues facing the contemporary wine drinker: how do the powers-that-be affect the market and our palates? Where most "wine writers" are erstwhile marketers who treat wine with undue snobbery and elitism, Coleman has delivered a genuinely useful piece of journalism that dispels many of the superfluous mythologies surrounding the world of wine today with empirical data.
As one reviewer put it, this book is sure to become "required reading for any serious wine education program."
Coleman's spare, economic writing style evokes an era when writers (think Hemingway) were not afraid to use words as instruments of thought rather than the other way around. An A+ for readability...
6 of 6 people found the following review helpful.
No nonsense
By Paulo Prado
Wine Politics is a book that tells us how wine is made. It is not about pruning, grape selection, fermentation methods or blending. It does take a tangent that is often set aside by most wine drinkers. The author explains and exemplifies, in a manner that makes it very clear that adjacent decisions to wine making are sometimes more influential on the styles of wines that we drink than the actual transformation of fruit into wine. It tells you about the conditions on which farmers and winemakers have to conform to practice their craft. Its approach is sober and it does not rely on a fatalistic or demagogic rhetoric as it portrays the matter of winemaking and its history in a holistic manner. It pictures the cause and effect of political, economical and marketing decisions on the wines we drink.
Tyler Colman's purpose is to enlighten the consumer about the political forces that all producers have to be subjected by, even those seen as celebrities. As he says: it "illuminates how distributors, mobsters, environmentalists, regulators, and critics all have a hand in producing, selling and delivering the glass of wine we will drink tonight". In doing it so, it also helps to demystify the common dogmatic approach to wine, as choices in wine making, more often than not, are a fruit of impositions of political and marketing realities.
This book takes on the USA and French markets as examples and set them "side by side, studying the different paths taken by winemakers ... to produce the quality wines we enjoy today."
In France he draws a picture of the early rise of Bordeaux and fall of La Rochelle due to marriage ties between Eleanor of Aquitaine and King Henry II in 1152, the influence of négociants and the early creation of brands with the classification scheme of 1855, the tragedy brought by the phylloxera aphid in the mid 19th century and rebirth of an industry with new plantings and the renaissance of old Midi (Southwest of France) with advent of the railroads and the consequent crisis of oversupply and falling prices, the fraudulent production of wine and the creation of the restrictive Appellacion System to protect those known areas.
In the USA depicts the importance of the Californian Gold Rush with the arrival of immigrants and their thirst for wine, the formation of large conglomerates which valued quantity other than quality and the temperance movement to ban alcoholic consumption. He exposes the loopholes of the 18th Amendment (The Prohibition), the rise of home winemaking and the consequent image problem after the Repeal, the rise of the new American viticulture after the Paris Tasting of 1976 and the bureaucratic growth of a viticultural area after its success.
It is a book about the "booms and bursts" of the wine business. It is a historical account that helps us understand the mechanisms that trigger changes and trends that are often are not understood by the unsuspecting consumer. It is a must read book for everyone interested in the trade and the history behind this beverage that some are so passionate about.
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