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A Vineyard in Napa, by Doug Shafer
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At the age of 47, when he a successful publishing executive and living with his wife and four children in an affluent Chicago suburb, John Shafer made the surprise announcement that he had purchased a vineyard in the Napa Valley. In 1973, he moved his family to California and, with no knowledge of winemaking, began the journey that would lead him, thirty years later, to own and operate what distinguished wine critic Robert M. Parker, Jr. called “one of the world’s greatest wineries.” This book, narrated by Shafer’s son Doug, is a personal account of how his father turned his midlife dream into a remarkable success story.
Set against the backdrop of Napa Valley’s transformation from a rural backwater in the 1970s through its emergence today as one of the top wine regions in the world, the book begins with the winery’s shaky start and takes the reader through the father and son’s ongoing battles against killer bugs, cellar disasters, local politics, changing consumer tastes, and the volatility of nature itself. Doug Shafer tells the story of his own education, as well as Shafer Vineyards’ innovative efforts to be environmentally sustainable, its role in spearheading the designation of a Stags Leap American Viticultural Area, and how the wine industry has changed in the contemporary era of custom-crushing and hobbyist winery investors.
- Sales Rank: #723285 in Books
- Published on: 2012-11-12
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x .90" w x 6.00" l, 1.28 pounds
- Binding: Hardcover
- 284 pages
- wine and wine making in Napa Valley, California
Review
"This is also the story of the people who came to Napa Valley in the 1970s from many different walks of life, how they and a young industry came of age, overcoming disappointment, avoiding making the same mistakes twice, and facing realities - both economic and environmental - that are humbling and sobering."--"Wine Spectator"
From the Inside Flap
“Trends in winemaking come and go but, over the past 40 years, Shafer Vineyards has delivered consistent, high-quality wines regardless of the trends. A Vineyard in Napa provides an inside look at how wine history is made.” –Tom Colicchio
“We all have our unique stories as to how we came to the Napa Valleyand chose to call it home. But the Shafer family history is a truly compelling tale and their journey is equally as inspiring. One doesn’t have to be a wine connoisseur to appreciate John Shafer’s story. His son Doug makes it clear why Shafer Vineyards has become one of the iconic wineries in the Valley—and in the world—today.” –Thomas Keller
“Wine at its greatest is not a beverage—it’s a story. This is the story of the making of an American First Growth. From broken-down tractor to breaking into the highest echelons of world-class wine, Doug Shafer takes us on his family’s journey. It is story no American wine lover will want to miss.” –Karen MacNeil, author of The Wine Bible
About the Author
Doug Shafer is President of Shafer Vineyards. He and his father were winners of the 2010 James Beard Foundation Award for “Outstanding Wine and Spirits Professional.”
Andy Demsky is a Napa Valley–based writer and PR consultant.
Most helpful customer reviews
3 of 3 people found the following review helpful.
An interesting history
By PrimePete
Doug Shafer writes an interesting story of he and his father and their wine business. I have been a fan of Shafer Wineries for years and my one visit to their place in Napa sticks in my mind as I read this book. Modest to a fault, both father and son have done an amazing job to create a world class wine business out of a father's dream. Read it and learn a great deal about the pain and the pleasure of this special business. It is a very readable story that should appeal to wine lovers and those aspiring to be.
0 of 0 people found the following review helpful.
More than a look at a winery
By Autamme_dot_com
What made a successful publishing executive living in Chicago, approaching his 50th birthday, decide to purchase a vineyard in California and, without any knowledge of winemaking, change careers "on a whim"?
This book looks at the interesting, remarkable life of John Shafer who has managed to establish what wine critics say is one the world's greatest wineries in a remarkably short time. Despite being written by Shafer's son, this is no hagiography. The trials and tribulations of setting up a business, learning a lot of things from scratch and the problems that beset the operation are all covered in graphic detail through 50 small chapters. Ups as well as downs.
There is no detailed analysis of the Napa Valley wine industry as a whole. This is a clear personal narrative, a written documentary of the journey that the Schafer family has made and a look at their present blueprint for the future. The company, despite its success, is not resting on its laurels and has to keep an eye out for changing customer tastes, environmental, ecological, regulatory and business challenges that may come in the future.
Obviously it helps to have at least an interest in wine, the region or business to at least make the most out of this book. Sure, it could even be classed as a real-life general interest novel (sic) if you wish but a lot of the real joy is the colour material, the nuggets of information, the personal testimony that accompanies this book. Despite the acknowledged pride, justifiable love and admiration that the author holds for what is the family business, an element of objectivity, reserve and discretion remain. The author's I and W-E keys have not been overburdened, so despite it being a book about Shafer, other pertinent things are also covered.
The chapters are concisely, yet informatively written, allowing this book to be one of those things you can read on the move, such as when commuting or when on vacation, if you should so desire but the text is strangely addictive and compelling that you might in any case find that you are navigating through many chapters at a time. It would have been nice for a bit more information about Shafter Wineries and the region on-the-whole for the general reader, but that is more a desire than a serious omission.
The book concludes, or should one say really pauses as Shafer continues, with a bit of a philosophical introspection, looking at a period of economic recession which doesn't put a dampener on the story-so-far, despite one's initial feelings that it would in fact do so. In conclusion, an interesting book that grows on you as you read through it. It is really more than just a look at a winery!
1 of 1 people found the following review helpful.
The Shafer Family is a legacy
By Loooo
this book is an incredible window into the world of a farming family that has superseded most other wineries in Napa Valley in so many ways. There couldn't be a better family to have written such a book!
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