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Terroir and Other Myths of Winegrowing, by Mark A. Matthews
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Wine is a traditional product with traditional explanations. Oft-romanticized, Old World notions of how to create fine wine have been passed down through generations and continue to dominate popular discussions of wine quality. However, many of these beliefs predate science and remain isolated from advances in the understanding of how crops grow and fruit ripens. Allegiance to them has frequently impeded open-minded investigation into how grapevines interact with the environment, thus limiting innovation in winegrowing.
In Terroir and Other Myths of Winegrowing, Mark A. Matthews applies a scientist’s skepticism and scrutiny to examine widely held beliefs about viticulture. Is terroir primarily a marketing ploy that obscures understanding of which environments really produce the best wine? Is reducing yield an imperative for high quality grapes and wine? What does it mean to have vines that are balanced or grapes that are physiologically mature? Matthews explores and dissects these and other questions to debunk the myths of winegrowing that may be holding us back from achieving a higher wine quality.
- Sales Rank: #105898 in Books
- Published on: 2016-03-15
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x 1.00" w x 6.00" l, .0 pounds
- Binding: Hardcover
- 328 pages
Review
"I came away from reading Matthews essay on terroir more thoroughly convinced than ever that the idea of 'terroir' is likely the most abused and often most useless word in the world of wine. . . . 'Terroir and Other Myths of Winegrowing' is a book that is well worth reading, particularly by those who work in the wine industry either in the vineyard, in the cellar or in marketing."--Tom Wark"Fermentation: The Daily Wine Blog" (04/04/2016)"
From the Inside Flap
“Mark Matthews’ quest to uncover the truth about our cherished beliefs about wine is provoking, stimulating, and full of fresh insights—read it and rethink your terroir!”—Markus Keller, author of The Science of Grapevines
“Matthews’ book flays, or in some instances eviscerates, common tenets of today’s viticulture and enology. This book should be required reading for all students of vine and wine, whether researcher, producer, or pundit.”—Sara E. Spayd, Professor/Extension Viticulturist at North Carolina State University
About the Author
Mark A. Matthews is Professor of Viticulture at the Robert Mondavi Institute for Food and Wine Science at the University of California, Davis.
Most helpful customer reviews
0 of 0 people found the following review helpful.
The science of "winegroing"
By Amazon Customer
One of the best review of how plant physiology affect wine quality. It is not a mystery shrouded in words such complexity and balance but can be investigated like most other things. Yes there is mystery and romance in wine but these are not objective measures of wine quality or of the grape growing factors that influence those measures.
A easy read - not overly technical - but also not simplistic. You need to have some education to appreciate this book.
0 of 0 people found the following review helpful.
Three Stars
By Drivingincircles
Odd approach
4 of 6 people found the following review helpful.
Terroir as understood by most folks not a "myth" (and the author obviously knows that)
By Terroirist
This guy obviously has an axe to grind concerning the occasional misuse and misunderstanding of the term "terroir". Terroir as the vast majority of the world understands it is "the effects on a wine produced by the physical environment in which the grapes from which it was derived are grown". To suggest that climate has no effect on wine is to deny vintage variation as well, and no one that knows anything about wine would view vinatge variation as mythical. The title seems obviously designed to provoke controversy and hype the book. Even the author concludes that if terroir means anything other than dirt (which it obviously does) then he prefers the term "wine geography" - and I guess wine geography is not mythological?
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